Hey, I’m Max!
I’m a designer and illustrator located in Kansas City. My passion lies in leveraging my skills to tackle creative challenges, embracing design that engages in storytelling through strong concepting and visual aesthetic.Projects
Homefield Kansas City
During my tenure at Populous in 2022, I was part of the small design team tasked with developing Homefield Kansas City’s brand and taking it to a new level capable of application in their future endeavor’s, with a primary focus on using it to design environmentally within their newest and largest training facility. I worked alongside senior designer Franciso Besa to bring the new Homefield brand from concept to implementation within the space. Our approach involved devising a visual identity system rooted in a simple yet versatile shape language derived from their logo. This was complemented by a strategic emphasis on color, typography, patterns, photography, and iconography, all aimed at establishing a unified and visually compelling brand deeply aligned with Homefield's core values. This presentation offers a glimpse into a segment of our comprehensive project, demonstrating how our system was adeptly employed to create a tailored design for the space, breathing life into the Homefield brand.
