Luckii’s Gaming Parlor
This project showcases two separate branding concepts for an off-track horse race betting casino known as Luckii’s. The goal was to come up with multiple options for a brand that resonated with residents of Kentucky while still feeling new and bold. The first concept shown is the one developed by myself while the second concept shown was created by another designer and was included to show how we worked collaboratively to realize two distinct visual identities.